It’s launch time and we are so thrilled to be up and running. Welcome to elinorah.com, an online boutique made by and for women. We only feature items made by or curated by women in an effort to provide a safe space where women feel empowered, inside and out. Our tagline, “empowered style” evokes that utilizing fashion and beauty can be a way to express empowerment, but also that being empowered is a lifestyle.

This site was started by Krystine Green, corporate merchandising professional and image consultant. In her quest for a steady work/life balance (she’s mom to two littles who inspired the shop name!), she quickly began to realize that there are plenty of women out there aiming for the same thing. These are women who have so much to offer and need the right platform to do so. We are in this business for women, by women.

As our title states, we are glad to be here and we are glad to see you here also. Join us for the ride!

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